Affiliates & Partners

Keywords: Include as many keywords specifically related to your area of expertise. They are the primary way for 'crawlers' - search engine bots - to identify the aim of your site and the services you mean to provide. Search engine technologies' aims are to derive semantic sense from a site/page, enabling them to target exactly the users you want to attract. Include the most important ones in your meta description header as well if you can.

Backlinks: Opportnuities to 'backlink' should be taken advantage of. Entities you are or want to be affiliated with, be they regulatory, businesses, info sites or even blogs/vlogs etc, can be mentioned and used as text links which, when analysed, are given due credence and bestow authority and trust on a site. Backlinks are an important SEO tool for new businesses to help increase traffic, visibility, trust and authority. Regularly check that links haven't become obsolete with time as they too incur disfavour.

UK lithium mining
KerLi - Cornwall
Media: When included on a page or site, images and video clips add significantly to a site's kudos or perceived 'quality', a meaningful SEO metric. Media is seen to be both informative and visually appealing, the former being important for rating. Provided media is appropriately tagged search engines will glean 'semantic' understanding to gain an organic overview of a site, which helps them to recommend you for the right searches. When suitable, including keywords to tag media is handy for added weight in that respect as well.


Updates: Regularly updating content is a good way to let search engines know you're active, busy and current. Depending on the nature of your business, update rates can vary from less frequent to numerous times daily. Leaving a site without updates for more than a few months will impact negatively impact on ratings and you will quickly begin to fall down the order on SERPs (Search Engine Results Pages).


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